By Dr. Yossi Sheffi, LinkedIn Influencer
The success of the taxi-like Uber service has spawned many start-up attempts in related (and other) areas. In fact, it seems that any time a new app puts service providers in direct contact with customers, the service involved becomes an “Uber” activity.
But the Uber moniker does not necessarily mean that a new business model has been created. And the service innovations bestowed by the classification might not be as disruptive as is assumed.